Do you have an Image ‘illness’?

You also want to look amazing, but you hate shopping: too many choices, too many comments from those who think they know better …and you actually have no clue what looks good on you!

Why do people spend so much time and effort on shopping and dressing anyway?

Well, did you know there is a phenomenon called “Enclothed Cognition” which affects us all? “Enclothed Cognition” involves the co-occurrence of 2 independent factors:

*the symbolic meaning of clothes …

*the physical experience of wearing it

This means that our style and our clothes reflect and affect our mood, health and overall confidence!

When we wear our clothing , we cannot help but to adopt some of the characteristics associated with it, even if we are unaware of it.  Clothing creates a “feeling” within us and affects what we project.

So, if you are wearing clothing which other people think you look good in and chose for you, yet you do not like it all, it symbolizes THEIR image of you and it affects your physical experience of wearing it negatively.  You will feel terrible and will be unable to project any confidence in yourself …it’s not your look, it’s THEIR look for you!

If you want to feel good in your clothes, you need to know that you look good in it too!  Only then are you able to confidently project your true self and feel esteemed – something which improves our sense of inner pride!

Now how on earth do you start fixing your “Enclothed Cogniton” problem? By discovering your own Style Personality!

And even if you think you have no style – I can assure you that you do!  You just don’t know what it is called and how to treasure it.

We have an easy solution for you.  Click on the link below and take our free quiz.  You will know your Style Personality within seconds.

Kick start your journey to being dressed INSIDE OUT immediately… not only looking good on the outside, but feeling esteemed on the inside too.




Photoshop? If only!

Imagine you could stand in front of your mirror and quickly photoshop all your body flaws:  flatten your tummy, thinning your hips and thighs, redesign your upper arms, take away your double chin… Now would that not be absolutely amazing?

Sad news is – it can be done with a photograph, but not with the real you.

Good news is – there is another, fairly easy way to “photoshop” your body!  ILLUSION DRESSING!

It is possible to use clothing lines to create the illusion of a proportionate you and it’s quite a logical process. If you analyse clothing, you will notice vertical and horizontal lines and emphasis, e.g.

  • a V-neck represents a vertical line while a polo neck represents a horizontal line
  • a straight pencil skirt has vertical emphasis while a short, wide pleated skirt has horizontal emphasis
  • bootleg trousers has vertical emphasis from the waist to the knees and horizontal emphasis at the ankles

Your figure, however, also consists of vertical and horizontal lines, e.g.

  • any figure area that is very short, wide, appear heavy or large, represents a horizontal line: short neck, broad shoulders, large bust, volume around the waist, short legs, etc
  • any figure areas that are long, thin and small, represents a vertical line:  long neck, narrow shoulders, small bust, long waist, long legs, etc

To bring your figure into visual proportion you need to put an opposite clothing line on an existing figure line:

  • to lengthen a short neck (which represents a horizontal line) wear a vertical clothing line, such as a v-neck or scooped neck;  for a long neck (which represents a vertical line), wear a horizontal clothing line such as a mandarin collar or turtleneck
  • for large bust and a short upper body, wear longer tops with a straight cut and small collars, while small bust and a long upper body will look best with a shorter top, horizontal pockets and a broad collar.

In the case of body lines contradicting clothing lines, e.g. a long neck will be flattered by a horizontal neckline, but large bust needs a vertical neckline, it is best to decided which area is the most visible figure flaw and where a clothing line suitable for that area.

With this information, you will be able to figure out why certain clothing items in your wardrobe may not be the most flattering for your figure. It will also allow you to make better choices when you shop for new clothes.

If you are not sure about your body lines,  contact us for information on our VERY affordable online assessments:



Verbeel jou jy kon voor jou spieël staan en vinnig jou figuurfoute ‘photoshop’:  maak jou maag plag, jou heupe en bo-bene dunner, vat bietjie van jou bo-arms weg, raak ontslae van jou dubbel ken ….  Sou dit nou nie absoluut wonderlik wees nie?

Slegte nuus is – dit kan gedoen word met ‘n foto, maar nie met die regte jy nie.

Goeie nuus is – daar is ‘n ander, redelik maklike manier om jou figuur te ‘photoshop’!  SKEP ‘N ILLUSIE MET KLERE!

Dit is moontlik om klere so te dra dat jy die illusie van ‘n proporsionele figuur skep en dis nogal ‘n redelik logiese proses.

As jy klere analiseer, sal jy vertikale en horisontale lyne en klem oplet, bv

  • ‘n v-nek verteenwoordig ‘n vertikale lyn terwyl ‘n polonek ‘n horisontale lyn verteenwoordig
  • ‘n regaf potlood romp het vertikale klem terwyl ‘n kort, wyd-geplooide romp horisontale klem het
  • uitklok-broeke het vertikale klem van die middellyf tot by die knieë, en horisontale klem rondom die enkels

Jou figuur bestaan egter ook uit horisontale en vertikale lyne, bv

  • enige figuurarea wat baie kort of breed is, of groot en swaar voorkom, verteenwoordig ‘n horisontale lyn:  kort nek, breë skouers, groot borsmaat, volume rondom die middellyf, kort bene, ens
  • enige figuurarea wat lank, dun en smal is, verteenwoordig ‘n vertikale lyn:  lang nek, smal skouers, klein borsmaat, lang middellyf, lang bene, ens

Om jou figuur visueel in proporsie te bring, dra jy ‘n teenoorgestelde klerelyn op ‘n bestaande figuurlyn:

  • ‘n kort nek (wat ‘n horisontale lyn verteenwoordig)sal langer vertoon met ‘n vertikale klerelyn soos ‘n v-nek of uitgesnyde ronde nek;  vir ‘n lang nek (wat ‘n vertikale lyn verteenwoordig), dra horisontale neklyne soos ‘n mandaryn kraag of ‘n polonek
  • vir ‘n groot borsmaat en ‘n kort bolyf, dra langer bostukke met ‘n reguit snit en klein/smal krae, terwyl ‘n klein borsmaat en lang bolyf goed sal vertoon in ‘n korter bostuk, horisontale sakke en breë kraag.

Wanneer figuurlyne klerelyne weerspreek, bv ‘n lang nek sal goed lyk met ‘n horisontale kraaglyn, maar vir ‘n groot borsmaat moet ‘n horisontale klerelyn gedra word, is dit die beste om te besluit watter figuurfout die mees sigbare is en dan te konsentreer op die korrekte klerelyn vir daardie area.

Met hierdie inligting sal jy die vermoë hê om vir jouself uit te werk waarom sekere klere items in jou kas nie vlyend is vir jou figuur nie en dit dalk die rede is waarom jy nie goed voel daarin nie.  Dit sal jou ook help om beter stylkeuses te maak wanneer nuwe klere koop.

Indien jy egter onseker is oor jou figuurlyne, kontak ons vir inligting oor ons BAIE bekostigbare aanlyn ontledingsessies:



It’s not a good day!

You look in the mirror…you see wrinkles…you see a bad hair day…you see extra kilograms that were not there

Beautiful girl thinking what to dress in walk-in closet


You open your cupboard…you flip through the hangers…you sigh:  “nothing to wear!”

You pull out your “go to outfit” –  the one you always choose when you don’t know what to wear.  You still don’t feel good…you don’t feel good all day!…..and you wish you were transparent!

How can you feel better instantly?  What can you do to eliminate (bad) days like this?

Weight loss is not instant!  You are born with difficult hair, so bad hair days are inevitable.  You are no longer 20 years of age, so a wrinkle free face is impossible!  And there is no way you can become invisible (unless you stay absent!).

Women’s self-confidence is most often influenced by the picture they have of themselves (self image) and how they feel about themselves (self esteem).  Their confidence levels also determines how they project themselves in terms of their outfits and body language.

A good place to start improving your confidence levels is your outer appearance.  Weight, wrinkles and difficult hair does not mean you cannot look great!  By merely wearing the right colours for your complexion and the right clothing styles to cover figure challenges, you are able to make heads turn ….and you may even look twice at yourself when you pass a mirror!

Looking good makes you feel good, raises your confidence levels and best of all, makes your longing to be transparent disappear.

Why not make it your challenge this month (May 2018) to take a few image steps forward and start improving your self-confidence?

Look out for our image specials and image articles this month and kick start your journey to CONFIDENCE!

Dis nie ‘n goeie dag nie!

Jy kyk in die spiel …jy sien plooie …jy sien ‘n sleg-hare-dag …jy sien ekstra kilogramme wat nie gister daar was nie…

Jy maak jou klerekas oop… jy blaai deur die hangers … jy sug: “niks om aan te trek nie”

Jy haal jou “red my” uitrusting – die een wat jy altyd kies wanneer jy nie weet wat om te dra nie. Jy voel steeds nie goed nie… jy voel vir die hele dag nie goed nie! … jy wens jy was onsigbaar.

Hoe kan jy onmiddellik beter voel? Wat kan jy doen om (sleg) dae soos hierdie uit te skakel?

Gewig verloor is nie onmiddellik nie! Jy is gebore met moeilike hare, so sleg-hare-dae is onvermydelik.  Jy is nie meer 20 jr oud nie, so ‘n plooi-vry gesig is onmoontlik! En daar is geen manier hoe jy onsigbaar kan raak nie (tensy jy afwesig bly!).

Vroue se selfvertroue word meestal beinvloed deur die prentjie wat hulle van hulself het (selfbeeld) en hoe hulle voel oor hulself (selfwaarde).  Hulle selfvertroue bepaal ook hoe hulle hulself projekteer as dit kom by uitrustings en lyftaal.

‘n Goeie manier om jou selfvertroue te verbeter, is om by jou voorkoms te begin.  Gewig, plooie en moeilike hare beteken nie dat jy nie fantasties kan lyk nie!  Deur slegs die regte kleure vir jou velkleur te dra en die regte klerestyle te kies vir jou figuur-uitdagings, kan jy koppe laat draai … jy mag dalk selfs begin om twee maal na jouself te kyk as jy verby ‘n spieel beweeg.

Goed lyk laat jou goed voel, dit gee jou meer selfvertoue en beste van als, dit laat jou begeerte om onsigbaar te wees verdwyn.

Hoekom maak jy dit nie jou uitdaging om hierdie maand ‘n paar voorkomstappe vorentoe te neem en sodoende jou selfvertroue te verbeter nie?

Kyk uit vir ons voorkomsaanbiedinge en voorkomsartikels hierdie maand en begin jou reis na UITSTEKENDE SELFVERTROUE!




Sometimes we need to just stop!

I recently created a visual journal page where I added the words “Sometimes we need to just stop”.  The stretched out arm of the lady on my page inspired the words.

I shared the picture with my visual journal friends and then received a phone call from one of them to ask me what exactly my thoughts were when choosing those words. Well, I honestly had no specific thoughts other than the fact that the stretched out hand reminded me of a “stop” hand signal.  The question posed by my dear friend, Renate Gombault, made me ponder the phrase which came to mind so spontaneously.

Is it not all about life being busy – very busy?!  We fulfill many different roles: mom, wife, friend, daughter, aunt, grandmother, colleague, employee, employer, business owner, encourager, confidante ….and so many more.

At night we fall down on our beds, either thinking of everything we did not get to do, or we pass out straight away – just to the hear the (@#$%) alarm clock go off a few hours (which feels like minutes only) later and do it all over again. Every day a rush, watching the clock, ticking the ‘to do’ list, adding to the ‘to do’ list, helping here, supporting there, trying to be everywhere and yet getting nowhere …nowhere near living a meaningful life, just being sucked up by the barrenness of a busy life!

So that is why we need to “sometimes just stop” – do a personal stock take.  Ask ourselves whether we are fulfilling our personal calling while being so busy?  Are we happy? Do we utilise and share our talents? Do we make time to fill our own ‘love cup’ so that we have enough to give to those who are in need of our care and support?  No, we don’t, because life’s too busy – there‘s no time for ‘me’!

A lady who lost her husband to suicide while her 4 children were still very small, shared her story on Radio CCFM.  To get her kids through school and university she had 3 jobs and somehow managed to cope.  Her answer to the question what her secret was for surviving this tough time in her life, was absolutely profound: “I had to look after myself first.  If I wasn’t ok, my children were not ok”.

So maybe, we need to just stop and start looking after ourselves, make time for ourselves, do something for ourselves …or at least reflect on how we can make our lives more meaningful!

This may not necessarily need lots of time or major changes, but perhaps small adjustments, a few minutes saved, minor changes …..challenge yourself to find a way to “just stop” now and then.

“ Never get so busy making a living, that you forget to make life”



 Ek het onlangs ‘n bladsy in my visuele joernaal geskep waarby ek die woorde “Sometimes we need to just stop” gevoeg het.  Die uitgestrekte arm van die vroutjie op my bladsy het die woorde geinspireer.

Ek het die bladsy met my visuele joernaal vriendinne gedeel en kry toe ‘n oproep van een van hulle om te vra wat presies my gedagtes was toe ek daardie woorde gekies het.  Wel, ek het eerlikwaar geen gedagtes gehad behalwe dat die uitgestrekte hand my herinner het aan ‘n “stop” handgebaar nie.  Die vraag wat my dierbare vriendin, Renate Gombault, gevra het, het my laat nadink oor die frase wat so spontaan by my opgekom het.

Gaan dit nie alles oor ons lewe wat so besig is nie – baie besig is nie?!  Ons vervul vele verskillende rolle:  ma, vrou, vriendin, dogter, tannie, ouma, kollega, werknemer, werkgewer, besigheidseienaar, ondersteuner, vertroueling ….en soveel meer.

Saans val ons neer op ons beddens en dink óf aan alles wat ons nie gedoen gekry het nie, óf ons val onmiddellik aan die slaap – net om die (@#$%) alarm te hoor afgaan ‘n paar uur (wat slegs soos minute voel) later en alles weer oor te doen.  Elke dag ‘n gejaag, horlosie dophou, die “te doen” lysie afmerk, nog items by die lysie byvoeg, help hier, ondersteun daar, probeer oral wees en vorder met niks ….allermins met die leef van ‘n betekenisvolle lewe; ons word ingesluk deur die onbenulligheid van  ‘n besige lewe!

So dit is hoekom ons “somtyds net moet stop” – om ‘n persoonlike bestekopname te doen.  Om onsself af te vra of ons ons persoonlike roeping nastreef terwyl ons so besig is? Of ons gelukkig en vervuld is? Of ons ons talente gebruik en deel?  Of ons tydmaak om ons eie ‘liefdesbeker’ te vul sodat ons genoeg het om te deel met die wat omgee en ondersteuning nodig het?  Nee, ons doen nie, want die lewe is te besig – daar is geen tyd vir ‘my’ nie.

‘n Vrou wie se man selfmoord gepleeg het terwyl haar 4 kinders baie klein was, deel haar storie op Radio CCFM.  Om haar kinders deur die skool en universiteit te kry het sy op ‘n stadium 3 werke gehad en kry dit reg om op ‘n manier te oorleef. Haar antwoord of die vraag wat haar geheim was vir oorlewing in hierdie moeilike tyd van haar lewe, was verstommend:  “Ek moes eers na myself kyk.  As ek nie ‘ok’ was nie, was my kinders nie ‘ok’ nie.

So miskien moet ons net ‘n slag stop en na onsself begin kyk, tyd maak vir onsself, iets doen vir onsself ….of ten minste reflekteer en kyk hoe ons ons lewens meer betekenisvol kan maak!

Dit beteken nie noodwendig dat jy baie tyd nodig het, of groot veranderinge moet maak nie.  Dalk is dit klein aanpassings, ‘n paar minute te spaar, klein veranderinkies …. Daag jouself uit om ‘n manier te kry om af en toe “net te stop”!

“ Never get so busy making a living, that you forget to make life”



Dress to Impress!

Dressing professionally does not necessarily mean wearing a suit anymore. That might be good news to most business people, but it also complicates matters.  The brand perception of your company, as well as the expectations created by the position you hold in your company, now determine the appropriate dress code for a lasting first impression.

For companies in informal industries, e.g. family restaurants, manufacturing and retail, professional wear means practical, casual outfits. An example of such an outfit for men is chino trousers and check shirt/golf shirt, or an overall if in manufacturing.

In formal industries, however, e.g. law and finance, professional wear entails conservative, formal outfits. For men, this means classic trousers and a lounge shirt with or without a tie.

Some companies have different business divisions and each division may require a different professional dress code.  Let’s take a company brewing and distributing beer as an example:  there’s a brewery where staff wear overalls; a laboratory to test the quality of beer where staff wear lab coats; a tasting venue where staff wear informal trousers and shirts, and perhaps aprons;  a distribution warehouse where most staff wear overalls  and a head office where business decisions are made where staff wear business wear (but not necessarily suits).

Inevitably various business situations may require different image messages.  This is where knowledge of the image game is helpful:  different combinations of clothing can project a more serious(authoritative) or less serious (approachable) appearance. One can choose the image depending on the situation and what message you want to project.

In preparation for practical clothing examples in our next article, familiarise yourself with your company’s brand perception and the expectations it create with your clients …and next we will start playing the image game!


Nice to meet you …. or not?

You enter the boardroom to meet a new client.  One look and you know: “this is going to be a tough meeting –  Mr Trouble ….unreasonable expectations, thinks he knows everything, money talks”…  You fake a professional smile, shake his hand with a “nice to meet you”, but all your guards are up and ready for the next 30 minutes of conversation.  It ends not being the best introductory meeting you have had, yet, you do realise you cannot NOT do business with this man.

What has happened?  You made an assumption about this prospective new client based on what you saw.  You probably compared his image with the expectation you formed about him – an expectation based on the little you know about his business. And maybe, to your disappointment, the two did not match?

The process of seeing and interpreting a person’s image and body language is called PERCEPTION and this perception is influenced by expectations!

Have you thought about your client and what he experienced when you entered the boardroom? Could it have been one of:  “Oh goodness! This man does not look as competent, knowledgeable and reliable as I thought he would be.  I am not so sure if he is the one I should do business with”?

So you too did not create a good impression!

Making assumptions about the professionalism and competence of people based on what we see (image and body language) is so unfair: we have no idea what the person’s qualifications are, how experienced he/she is, what his/her success stories are.  Yet perceptions influence people’s decisions on whether to do business with each other or not;  whether to trust each other or not.

Imagine you hire the best lawyer in town to defend you in a court case and on the day of the court hearing, your lawyer arrives in chino trousers and a check shirt.  How will you feel about your chances of winning the court case?  Probably not good?  Why?  The expectation is that a highly competent and professional lawyer wears a suit.  However, if you take your car for a service and your motor mechanic appears in a suit, you will probably be even more worried.  You expect a mechanic to wear an overall, or clothes covered with oil stains.

Perceptions also determine how people are treated.  I am reminded of a prospective caravan buyer who made an appointment with a salesman to view the latest luxury caravans.  On arrival of the buyer, the salesman could not believe his eyes and still voiced his upset to his colleague: “Look at that man! Does he look like someone who can afford a caravan, low and behold a luxury one?!  Filthy dirty clothes, broken shoes …. he’s wasting my time!”  Very impatiently and reluctantly the salesman took the prospective buyer (whom he classified as a “vagrant”) to the smallest, cheapest caravan and openly showed his dismay when the prospective buyer wanted to look at the bigger ones.  The buyer chose his preferred luxury caravan and in the office of the very irritated salesman, he presented rolls and rolls of notes, ready to pay cash for the luxury caravan!  Had the buyer been dressed smartly, he would certainly have received different treatment from the salesman!

Creating perceptions is an everyday phenomenon, whether we like it or not!  We create perceptions of people, and they create perceptions of us!

So, if you want to be taken seriously in your career and wish to earn the necessary respect for your position, competence and professionalism, it is important to create that perception through your appearance, which is your first avenue of communication.

The next challenge is knowing what kind of clothing will create the professional image you wish to project.  Professional dress in today’s terms does not necessarily imply a suit.  Professional dress is based on the branding of your company, the industry you work in and the position you hold in the company – the things which contribute to the expectation your clients create of you! A mouthful indeed. However, not difficult to achieve!