Do you have an Image ‘illness’?

You also want to look amazing, but you hate shopping: too many choices, too many comments from those who think they know better …and you actually have no clue what looks good on you!

Why do people spend so much time and effort on shopping and dressing anyway?

Well, did you know there is a phenomenon called “Enclothed Cognition” which affects us all? “Enclothed Cognition” involves the co-occurrence of 2 independent factors:

*the symbolic meaning of clothes …

*the physical experience of wearing it

This means that our style and our clothes reflect and affect our mood, health and overall confidence!

When we wear our clothing , we cannot help but to adopt some of the characteristics associated with it, even if we are unaware of it.  Clothing creates a “feeling” within us and affects what we project.

So, if you are wearing clothing which other people think you look good in and chose for you, yet you do not like it all, it symbolizes THEIR image of you and it affects your physical experience of wearing it negatively.  You will feel terrible and will be unable to project any confidence in yourself …it’s not your look, it’s THEIR look for you!

If you want to feel good in your clothes, you need to know that you look good in it too!  Only then are you able to confidently project your true self and feel esteemed – something which improves our sense of inner pride!

Now how on earth do you start fixing your “Enclothed Cogniton” problem? By discovering your own Style Personality!

And even if you think you have no style – I can assure you that you do!  You just don’t know what it is called and how to treasure it.

We have an easy solution for you.  Click on the link below and take our free quiz.  You will know your Style Personality within seconds.

Kick start your journey to being dressed INSIDE OUT immediately… not only looking good on the outside, but feeling esteemed on the inside too.




Photoshop? If only!

Imagine you could stand in front of your mirror and quickly photoshop all your body flaws:  flatten your tummy, thinning your hips and thighs, redesign your upper arms, take away your double chin… Now would that not be absolutely amazing?

Sad news is – it can be done with a photograph, but not with the real you.

Good news is – there is another, fairly easy way to “photoshop” your body!  ILLUSION DRESSING!

It is possible to use clothing lines to create the illusion of a proportionate you and it’s quite a logical process. If you analyse clothing, you will notice vertical and horizontal lines and emphasis, e.g.

  • a V-neck represents a vertical line while a polo neck represents a horizontal line
  • a straight pencil skirt has vertical emphasis while a short, wide pleated skirt has horizontal emphasis
  • bootleg trousers has vertical emphasis from the waist to the knees and horizontal emphasis at the ankles

Your figure, however, also consists of vertical and horizontal lines, e.g.

  • any figure area that is very short, wide, appear heavy or large, represents a horizontal line: short neck, broad shoulders, large bust, volume around the waist, short legs, etc
  • any figure areas that are long, thin and small, represents a vertical line:  long neck, narrow shoulders, small bust, long waist, long legs, etc

To bring your figure into visual proportion you need to put an opposite clothing line on an existing figure line:

  • to lengthen a short neck (which represents a horizontal line) wear a vertical clothing line, such as a v-neck or scooped neck;  for a long neck (which represents a vertical line), wear a horizontal clothing line such as a mandarin collar or turtleneck
  • for large bust and a short upper body, wear longer tops with a straight cut and small collars, while small bust and a long upper body will look best with a shorter top, horizontal pockets and a broad collar.

In the case of body lines contradicting clothing lines, e.g. a long neck will be flattered by a horizontal neckline, but large bust needs a vertical neckline, it is best to decided which area is the most visible figure flaw and where a clothing line suitable for that area.

With this information, you will be able to figure out why certain clothing items in your wardrobe may not be the most flattering for your figure. It will also allow you to make better choices when you shop for new clothes.

If you are not sure about your body lines,  contact us for information on our VERY affordable online assessments:



Verbeel jou jy kon voor jou spieël staan en vinnig jou figuurfoute ‘photoshop’:  maak jou maag plag, jou heupe en bo-bene dunner, vat bietjie van jou bo-arms weg, raak ontslae van jou dubbel ken ….  Sou dit nou nie absoluut wonderlik wees nie?

Slegte nuus is – dit kan gedoen word met ‘n foto, maar nie met die regte jy nie.

Goeie nuus is – daar is ‘n ander, redelik maklike manier om jou figuur te ‘photoshop’!  SKEP ‘N ILLUSIE MET KLERE!

Dit is moontlik om klere so te dra dat jy die illusie van ‘n proporsionele figuur skep en dis nogal ‘n redelik logiese proses.

As jy klere analiseer, sal jy vertikale en horisontale lyne en klem oplet, bv

  • ‘n v-nek verteenwoordig ‘n vertikale lyn terwyl ‘n polonek ‘n horisontale lyn verteenwoordig
  • ‘n regaf potlood romp het vertikale klem terwyl ‘n kort, wyd-geplooide romp horisontale klem het
  • uitklok-broeke het vertikale klem van die middellyf tot by die knieë, en horisontale klem rondom die enkels

Jou figuur bestaan egter ook uit horisontale en vertikale lyne, bv

  • enige figuurarea wat baie kort of breed is, of groot en swaar voorkom, verteenwoordig ‘n horisontale lyn:  kort nek, breë skouers, groot borsmaat, volume rondom die middellyf, kort bene, ens
  • enige figuurarea wat lank, dun en smal is, verteenwoordig ‘n vertikale lyn:  lang nek, smal skouers, klein borsmaat, lang middellyf, lang bene, ens

Om jou figuur visueel in proporsie te bring, dra jy ‘n teenoorgestelde klerelyn op ‘n bestaande figuurlyn:

  • ‘n kort nek (wat ‘n horisontale lyn verteenwoordig)sal langer vertoon met ‘n vertikale klerelyn soos ‘n v-nek of uitgesnyde ronde nek;  vir ‘n lang nek (wat ‘n vertikale lyn verteenwoordig), dra horisontale neklyne soos ‘n mandaryn kraag of ‘n polonek
  • vir ‘n groot borsmaat en ‘n kort bolyf, dra langer bostukke met ‘n reguit snit en klein/smal krae, terwyl ‘n klein borsmaat en lang bolyf goed sal vertoon in ‘n korter bostuk, horisontale sakke en breë kraag.

Wanneer figuurlyne klerelyne weerspreek, bv ‘n lang nek sal goed lyk met ‘n horisontale kraaglyn, maar vir ‘n groot borsmaat moet ‘n horisontale klerelyn gedra word, is dit die beste om te besluit watter figuurfout die mees sigbare is en dan te konsentreer op die korrekte klerelyn vir daardie area.

Met hierdie inligting sal jy die vermoë hê om vir jouself uit te werk waarom sekere klere items in jou kas nie vlyend is vir jou figuur nie en dit dalk die rede is waarom jy nie goed voel daarin nie.  Dit sal jou ook help om beter stylkeuses te maak wanneer nuwe klere koop.

Indien jy egter onseker is oor jou figuurlyne, kontak ons vir inligting oor ons BAIE bekostigbare aanlyn ontledingsessies:



It’s not a good day!

You look in the mirror…you see wrinkles…you see a bad hair day…you see extra kilograms that were not there

Beautiful girl thinking what to dress in walk-in closet


You open your cupboard…you flip through the hangers…you sigh:  “nothing to wear!”

You pull out your “go to outfit” –  the one you always choose when you don’t know what to wear.  You still don’t feel good…you don’t feel good all day!…..and you wish you were transparent!

How can you feel better instantly?  What can you do to eliminate (bad) days like this?

Weight loss is not instant!  You are born with difficult hair, so bad hair days are inevitable.  You are no longer 20 years of age, so a wrinkle free face is impossible!  And there is no way you can become invisible (unless you stay absent!).

Women’s self-confidence is most often influenced by the picture they have of themselves (self image) and how they feel about themselves (self esteem).  Their confidence levels also determines how they project themselves in terms of their outfits and body language.

A good place to start improving your confidence levels is your outer appearance.  Weight, wrinkles and difficult hair does not mean you cannot look great!  By merely wearing the right colours for your complexion and the right clothing styles to cover figure challenges, you are able to make heads turn ….and you may even look twice at yourself when you pass a mirror!

Looking good makes you feel good, raises your confidence levels and best of all, makes your longing to be transparent disappear.

Why not make it your challenge this month (May 2018) to take a few image steps forward and start improving your self-confidence?

Look out for our image specials and image articles this month and kick start your journey to CONFIDENCE!

Dis nie ‘n goeie dag nie!

Jy kyk in die spiel …jy sien plooie …jy sien ‘n sleg-hare-dag …jy sien ekstra kilogramme wat nie gister daar was nie…

Jy maak jou klerekas oop… jy blaai deur die hangers … jy sug: “niks om aan te trek nie”

Jy haal jou “red my” uitrusting – die een wat jy altyd kies wanneer jy nie weet wat om te dra nie. Jy voel steeds nie goed nie… jy voel vir die hele dag nie goed nie! … jy wens jy was onsigbaar.

Hoe kan jy onmiddellik beter voel? Wat kan jy doen om (sleg) dae soos hierdie uit te skakel?

Gewig verloor is nie onmiddellik nie! Jy is gebore met moeilike hare, so sleg-hare-dae is onvermydelik.  Jy is nie meer 20 jr oud nie, so ‘n plooi-vry gesig is onmoontlik! En daar is geen manier hoe jy onsigbaar kan raak nie (tensy jy afwesig bly!).

Vroue se selfvertroue word meestal beinvloed deur die prentjie wat hulle van hulself het (selfbeeld) en hoe hulle voel oor hulself (selfwaarde).  Hulle selfvertroue bepaal ook hoe hulle hulself projekteer as dit kom by uitrustings en lyftaal.

‘n Goeie manier om jou selfvertroue te verbeter, is om by jou voorkoms te begin.  Gewig, plooie en moeilike hare beteken nie dat jy nie fantasties kan lyk nie!  Deur slegs die regte kleure vir jou velkleur te dra en die regte klerestyle te kies vir jou figuur-uitdagings, kan jy koppe laat draai … jy mag dalk selfs begin om twee maal na jouself te kyk as jy verby ‘n spieel beweeg.

Goed lyk laat jou goed voel, dit gee jou meer selfvertoue en beste van als, dit laat jou begeerte om onsigbaar te wees verdwyn.

Hoekom maak jy dit nie jou uitdaging om hierdie maand ‘n paar voorkomstappe vorentoe te neem en sodoende jou selfvertroue te verbeter nie?

Kyk uit vir ons voorkomsaanbiedinge en voorkomsartikels hierdie maand en begin jou reis na UITSTEKENDE SELFVERTROUE!




Dress to Impress!

Dressing professionally does not necessarily mean wearing a suit anymore. That might be good news to most business people, but it also complicates matters.  The brand perception of your company, as well as the expectations created by the position you hold in your company, now determine the appropriate dress code for a lasting first impression.

For companies in informal industries, e.g. family restaurants, manufacturing and retail, professional wear means practical, casual outfits. An example of such an outfit for men is chino trousers and check shirt/golf shirt, or an overall if in manufacturing.

In formal industries, however, e.g. law and finance, professional wear entails conservative, formal outfits. For men, this means classic trousers and a lounge shirt with or without a tie.

Some companies have different business divisions and each division may require a different professional dress code.  Let’s take a company brewing and distributing beer as an example:  there’s a brewery where staff wear overalls; a laboratory to test the quality of beer where staff wear lab coats; a tasting venue where staff wear informal trousers and shirts, and perhaps aprons;  a distribution warehouse where most staff wear overalls  and a head office where business decisions are made where staff wear business wear (but not necessarily suits).

Inevitably various business situations may require different image messages.  This is where knowledge of the image game is helpful:  different combinations of clothing can project a more serious(authoritative) or less serious (approachable) appearance. One can choose the image depending on the situation and what message you want to project.

In preparation for practical clothing examples in our next article, familiarise yourself with your company’s brand perception and the expectations it create with your clients …and next we will start playing the image game!


Nice to meet you …. or not?

You enter the boardroom to meet a new client.  One look and you know: “this is going to be a tough meeting –  Mr Trouble ….unreasonable expectations, thinks he knows everything, money talks”…  You fake a professional smile, shake his hand with a “nice to meet you”, but all your guards are up and ready for the next 30 minutes of conversation.  It ends not being the best introductory meeting you have had, yet, you do realise you cannot NOT do business with this man.

What has happened?  You made an assumption about this prospective new client based on what you saw.  You probably compared his image with the expectation you formed about him – an expectation based on the little you know about his business. And maybe, to your disappointment, the two did not match?

The process of seeing and interpreting a person’s image and body language is called PERCEPTION and this perception is influenced by expectations!

Have you thought about your client and what he experienced when you entered the boardroom? Could it have been one of:  “Oh goodness! This man does not look as competent, knowledgeable and reliable as I thought he would be.  I am not so sure if he is the one I should do business with”?

So you too did not create a good impression!

Making assumptions about the professionalism and competence of people based on what we see (image and body language) is so unfair: we have no idea what the person’s qualifications are, how experienced he/she is, what his/her success stories are.  Yet perceptions influence people’s decisions on whether to do business with each other or not;  whether to trust each other or not.

Imagine you hire the best lawyer in town to defend you in a court case and on the day of the court hearing, your lawyer arrives in chino trousers and a check shirt.  How will you feel about your chances of winning the court case?  Probably not good?  Why?  The expectation is that a highly competent and professional lawyer wears a suit.  However, if you take your car for a service and your motor mechanic appears in a suit, you will probably be even more worried.  You expect a mechanic to wear an overall, or clothes covered with oil stains.

Perceptions also determine how people are treated.  I am reminded of a prospective caravan buyer who made an appointment with a salesman to view the latest luxury caravans.  On arrival of the buyer, the salesman could not believe his eyes and still voiced his upset to his colleague: “Look at that man! Does he look like someone who can afford a caravan, low and behold a luxury one?!  Filthy dirty clothes, broken shoes …. he’s wasting my time!”  Very impatiently and reluctantly the salesman took the prospective buyer (whom he classified as a “vagrant”) to the smallest, cheapest caravan and openly showed his dismay when the prospective buyer wanted to look at the bigger ones.  The buyer chose his preferred luxury caravan and in the office of the very irritated salesman, he presented rolls and rolls of notes, ready to pay cash for the luxury caravan!  Had the buyer been dressed smartly, he would certainly have received different treatment from the salesman!

Creating perceptions is an everyday phenomenon, whether we like it or not!  We create perceptions of people, and they create perceptions of us!

So, if you want to be taken seriously in your career and wish to earn the necessary respect for your position, competence and professionalism, it is important to create that perception through your appearance, which is your first avenue of communication.

The next challenge is knowing what kind of clothing will create the professional image you wish to project.  Professional dress in today’s terms does not necessarily imply a suit.  Professional dress is based on the branding of your company, the industry you work in and the position you hold in the company – the things which contribute to the expectation your clients create of you! A mouthful indeed. However, not difficult to achieve!





Hottest man alive …who will that be?

Words are currently the fashion.  We stencil it on walls, stick it on windows, buy it on pillowcases and even wear it on clothes. Shopping exhausts me – I cannot help but read all the messages on the clothing .

Words even haunt me outside the shops:  when people pass me in a mall I read the messages on their chests…and then quickly peep at their faces to see if the message matches the look (as if I know them to make a judgement!)

For the past 16 years I have trained staff of corporate companies in perception management and first impressions, so matching people’s appearances to the words on their clothing is instinctive  – I just can’t stop doing this!

With the approach of Christmas 2015, I decided to exchange the seriousness of corporate image perceptions for family fun perceptions and so hunted for appropriate words on appropriate tops for those near and dear to me ….words to reflect MY (fun) perception of them!0070d603-60f5-471d-90ec-75b1c47076f9

I’d love to share them:

Brother, Danie  is always hot, even on days I need a coat, he is in short sleeves. “HOTTEST MAN ALIVE” was just perfect for him!   (His family later reminded me of his love for burning hot sauces on his food).  




Sister-in-law  Juanita’s “PRETTY” describes her lovely nature:  caring, loving, helpful and always friendly and positive.  Someone with a beautiful heart!



Niece Madri did not get words, but fringes.  Loving photos of themselves in the dunes of Jongensfontein, I could picture Madri amongst her cousins with swinging fringes in the wind.




Nephew Kobus is a fine fit young man who loves his exercise and sport.  Just look at him and “WITNESS THE FITNESS”



Johann Carle 1


Brother Johann eats, sleeps and lives cars!  Taking over dad’s (old) Skyline and turning it into a super-fast, powerful and highly sought after vehicle came as no surprise. “SPEEDSTERS” is the name of his game.

Being a goldsmith, sister-in-law Carle works with fine metals and creates the most beautiful jewellery pieces.  “FINE SILVER” does not only describe her business but also the fine young woman she is.

Gideon 1



Nephew Gideon, with a car fanatic dad, needs to be taught from a young age that there are other means of transport as well!


Rulene Hendrik



Hendrik en Rulene, parents of Carle, spoil us with Christmas gifts all the way from Lichtenburg and it was a huge privilege to choose words for them as well.  Rulene is just “GORGEOUS”, bubbly and beautiful inside out!  Hendrik does not say much – he is very quiet. I hoped that his words would make people realise how special he is:  “I AM NOT WEIRD, I AM LIMITED EDITION”



The words “I need a beer” after a stressful or tiring activity are synonymous with my husband, Adrian.  So how much more appropriate could “I GIVE IN TO BEER PRESSURE” be?



Note:  due to a laptop hard drive crash, I lost all the original pics  of the nieces and nephews below.  Thank you to those who assisted in finding the second best photo options.Nico Dylan

Nephew Nicolas, studying to become a lawyer, knows how to keep a good balance between hard work and hard play:  when I hear, he is attending a rock concert (and then he still plays electric guitar as well).  Seeing the words “LET THE GOOD TUNES ROCK” I knew exactly who it had to go to.

Nephew Dylan, known as (one of) the hunks in the family could certainly be chased by numerous women. So who would he pick?  I thought this could be a good idea:  “WANT TO MAKE ME AN OFFER”



Nephew Kyle found a brilliant way to get through the loadshedding nights of Winter 2015: he got his family to play board games!  Being a real performer as well, there was no doubt that this “LOADSHEDDING” Minion was his.Natasha



Niece Natasha loves dishing out hugs and wants you to know “ALL YOU NEED IS LOVE”….and don’t dare not  give her a hug;  she will either ask for it or just take it.




Niece Jordan has the cutest shy way to sass you out. If she finds you safe and likeable, it’s play time! “CUTE RUNS IN THE FAMILY” without a doubt.Reece


Nephew Reece is the most ‘HYPED’ child I’ve ever seen.  Besides his endless energy he can find the craziest ways to do things: so why just hold a bag of Easter Eggs when you can put it on your head?  Ha ha ha – he is a funny one!

His brother Luke is working on “ITS HARD TO BE THIS COOL” so he was not ready for a photo yet 🙂



Niece Bianca is growing into a beautiful young lady and her message is one to treasure into her adult life. Nothing so precious to “BE YOUR OWN SELF”


Baby Samuel arrived 10 days before Christmas. This little boy has no idea what is awaiting him becoming part of the huge Smuts family.  May he stay a “HAPPY CHAPPY” as he gets to know this bunch.


So now I wonder what words would you wear on your shirt  best describing you?

Have fun in finding that perfect quote..!










Want to Need something New

At the beginning of a new season I normally convince myself I NEED new clothes, while I actually WANT something new… so I end up wanting to need new clothes!

With great excitement I hit the shops – just to discover clothes are more expensive than the past season and my budget does not really allow my want-to-need-something-new.








Does this happen to you too?

There is a way around this “want-to-need” which will prevent you spending unnecessary money.  By planning your wardrobe, you will only need to buy one or two new items to create a number of new outfits and looks.

Does planning a wardrobe sound like effort? It is –  ‘no pain, no gain’! But, you are guaranteed a functional wardrobe with outfits for every occasion in your life.  You will not  need to utter the words “I have nothing to wear!!” again.


Let me share a simple principle of wardrobe planning with you. It’s called “capsule planning”.  This capsule has 8 items of clothing which can mix and match.

The formula then is as follows:

2 x over tops (e.g. jackets, jerseys – items that can be worn over a top)

3 x tops

3 x bottoms

Below is an example of a capsule which has items of clothing currently in fashion.

Summer capsule 1a










Who would guess that one can create 27 different outfits with the above 8 items?!

Look at the examples below and see how you can create 9 different looks with each bottom.

Bottom group 1












Bottom group 2














Bottom group 3














With this capsule you will be able to move from a Smart Casual event to a Casual event with very little effort.

“That is quite amazing” you may say, “but only 8 items of clothing will never work for me”.    I agree!

It is not practical to have only 3 tops in your wardrobe when there are 7 days in a week.  You need a minimum of 3 capsules of clothing.  Depending on your budget and how you enjoy variety, you can have more clothing capsules.  It is best, however, to analyse your lifestyle and determine how many activities you have for which you need to dress.

Professional/Smart, Smart Casual and Casual.  This will determine how many capsules of clothing you need for each activity of your life.

Below is an example of such an analysis.

Capsule choice









So, before you hit the shops and buy unnecessary, analyse your lifestyle and watch this space for more information on creating a money-saving, functional (yet exciting)wardrobe.


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